PRIVACY POLICY

Last Updated: September 14, 2026

South Block (“South Block,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the information you provide to us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, use our mobile app, join South Block Rewards, place an order, participate in promotions, or otherwise interact with us.

Information We Collect

Depending on how you interact with South Block, we may collect information such as:

* Name
* Email address
* Mobile phone number
* Mailing address
* Date of birth or birthday information
* South Block Rewards account information
* Order and purchase information
* Information you provide when participating in promotions, giveaways, or events
* Information about your interactions with our website, app, emails, and text messages
* Device, browser, IP address, and other technical information collected through cookies and similar technologies

We may also receive information from service providers and technology partners that help us operate our website, mobile app, loyalty program, ordering systems, marketing programs, and other business operations.

How We Use Your Information

We may use the information we collect to:

* Process and fulfill orders
* Manage your South Block Rewards account
* Provide customer service
* Communicate with you about your orders, account, rewards, and other transactions
* Send promotional emails and text messages when you have provided the appropriate consent
* Notify you about new South Block locations, openings, promotions, events, products, and other offers
* Administer contests, sweepstakes, promotions, and other programs
* Understand how guests use our products, services, website, and app
* Improve our products, services, marketing, and guest experience
* Prevent fraud and protect the security of our systems
* Comply with applicable laws and legal obligations

Text Message / SMS Communications

If you choose to provide your mobile phone number and opt in to receive marketing text messages from South Block, you agree to receive recurring promotional and marketing text messages from us, including messages about new store openings, promotions, offers, events, products, and other South Block updates.

Message frequency may vary. Message and data rates may apply.

Your consent to receive marketing text messages is not a condition of purchasing any goods or services from South Block.

You may withdraw your consent to receive marketing text messages at any time by replying **STOP** to a South Block text message. You may also use any other reasonable method we provide to request that you no longer receive marketing text messages. After opting out, you may receive a final confirmation message confirming your request.

For help, contact us using the information provided below.

We do not sell or rent your mobile phone number or SMS consent information to third parties for their own marketing purposes. We may share your information, including your mobile phone number, with service providers that assist us with sending and managing text messages, marketing communications, customer data, loyalty programs, and related services. These service providers may use your information only to provide services to South Block and as otherwise permitted by applicable law.

Your SMS consent is not transferred to another company for that company's independent marketing purposes. Full mobile terms of service can be found here.

Cookies and Similar Technologies

We may use cookies, pixels, analytics tools, and similar technologies to operate our website, understand website usage, remember preferences, measure marketing performance, and improve your experience.

These technologies may collect information such as your IP address, browser type, device information, pages visited, and interactions with our website.

How We Share Information

We may share information with third-party service providers that help us operate our business, including providers supporting:

* Online ordering and payment processing
* Loyalty and rewards programs
* Email and SMS marketing
* Customer relationship management
* Website hosting and analytics
* Advertising and marketing
* Customer service
* Promotions and contests

We may also disclose information when necessary to comply with applicable law, respond to legal requests, protect our rights or property, prevent fraud or abuse, or protect the safety of our guests, employees, or others.

We do not sell your personal information for monetary consideration.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, use, alteration, or disclosure. However, no method of transmitting or storing information is completely secure.

Your Choices

You may choose not to provide certain information, although doing so may limit your ability to use certain South Block services or participate in certain programs.

You may also:

* Unsubscribe from promotional emails by using the unsubscribe link included in our emails.
* Opt out of promotional text messages by replying **STOP**.
* Contact us to ask about the personal information we maintain about you or to request certain changes, subject to applicable law.

Children's Privacy

Our website and services are not directed toward children under 13, and we do not knowingly collect personal information from children under 13.

If you believe that a child under 13 has provided personal information to us, please contact us so that we can take appropriate steps.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or services. When we make changes, we will update the “Last Updated” date at the top of this policy.

We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

South Block
2121 N. Westmoreland St Arlington, VA 22213
goodvibes@southblock.com