SMALL ACTS HAVE BIG IMPACTS
Our Mission at South Block is making people feel awesome one block at a time by spreading good vibes and fresh food.
We’re here to brighten your day, uplift your week, and maybe even change your life. We believe the positive energy we put into the world ripples outward, creating real impact.
Whether it’s through kind words, a delicious smoothie, a tasty acai bowl, or supporting local causes, we’re here to remind you of one thing:
You’re awesome,
and YOU ROCK!
Making People Feel Awesome
ONE BLOCK AT A TIME
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PROUD TO BE
In Your
Community
South Block’s journey began with a simple mission: to bring people together through good vibes and awesome food. Founder Amir Mostafavi grew up in Northern Virginia, where his parents owned local video stores—an early lesson in the power of community and connection.
After noticing a lack of fresh juice and smoothie options in the D.C. area, Amir opened his first juice bar, Campus Fresh, in 2006 at George Washington University. Over the next five years, he honed his craft, built meaningful relationships, and laid the foundation for what would become South Block.
In 2011, South Block was born. Guided by the belief that small acts of kindness can create big impact, the brand quickly became a beloved neighborhood staple. In the years that followed, South Block expanded to new “blocks,” continuing to share its positive energy and fresh, handcrafted offerings—like authentic acai bowls, smoothies, and more—one block at a time.
OUR
VALUES
Fair Trade, Organic & Sustainable
Empowering change through conscious consumerism.
At South Block, every acai bowl you enjoy does more than nourish your body—it supports fair trade practices, the Amazon Rainforest, and its people.
Not all acai is created equal. Sadly, some acai farms exploit unethical labor practices, including child labor. That’s why we’re committed to sourcing our acai from a small, organic, fair trade farm in the Amazon. Our farm follows strict labor and harvesting guidelines, ensuring fair wages and ethical practices. Though we choose to pay more for these standards, it’s a choice we stand by for the quality and integrity of our product.
Only the
Best
ACAI
Ethical Labor Conditions ★ Fair Wages ★ RENEWABLE FARMING PRACTICES ★ Fair Trade ★ Supporting Communities ★
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JUICE IT FORWARD
YOU CAN MAKE A DIFFERENCE
70625
pounds of produce donated
SMALL ACTS MAKE BIG IMPACTS
SMALL ACTS MAKE BIG IMPACTS
SMALL ACTS MAKE BIG IMPACTS
SMALL ACTS MAKE BIG IMPACTS
SMALL ACTS MAKE BIG IMPACTS
SMALL ACTS MAKE BIG IMPACTS
SMALL ACTS MAKE BIG IMPACTS
SMALL ACTS MAKE BIG IMPACTS
SMALL ACTS MAKE BIG IMPACTS
One Planet, One Community, One Block.
A portion of all sales from South Block
gets donated to Fruitful Planet.
Fruitful Planet provides fruits and vegetables to food insecure communities & people in need. Everyone deserves to live a fruitful life! Fruitful Planet teams up with friends and partners who share the same passion for this important cause. By working with local farmers, local schools, and local non-profits, Fruitful Planet is helping to raise awareness, funds and produce to help serve underserved communities.
fruit· ful
/'frootfə/
adjective
(of a tree, plant, or land) producing much fruit; fertile.
producing good or helpful results; productive.
ONE ACAI BOWL AT A TIME
Fair Trade
MEANS
Caring for the planet
Conscious decisions protect the environment for future generations.
Strengthening local
communities
Your support helps sustain Amazon communities and their prosperity.
Supporting the
Amazon rainforest
Fair trade practices make trees valuable, helping to combat deforestation.
1.
Select a location & register for a fundraiser day/time
2.
Once approved, spread the word!
3.
You get 20% from each purchase during your event from anyone who shows your digital/physical flyer or mentions your fundraiser
*Must hit our minimum spend of $300 in order to qualify to receive your donation.
